Milton Kotler Marketing To 21-century Chinese elite advanced training classes students Welcome.doc

 PAGE \* MERGEFORMAT 4 Milton Kotler Marketing To ‘21-century Chinese elite advanced training classes’ students Welcome Enter the new millennium, China’s gross domestic product has reached one trillion U.S. dollars. By expanding domestic commodity market and services market, expanding with the rest of the world and inter-regional trade, will turn two or three times this figure. Those who desire to understand and know how to amp;quot;create new value for customers,amp;quot; the smart companies will promote this growth; the government will also have their energies and talents on the support. Not achieve this mission, the company will be left behind - this is the company you are facing challenges. Does your company to understand customer needs and desires have done a good job? Ability to establish a customer service business processes? Or your own products, dedication to make you can not see the fact: that these products are already unable to meet the changing demands of customers it? Is your company customer-centric, to create a highly profitable and profitable product or service? Or are still based on product and sales as the center, always at a low price sold at ugly prices? Is a customer-centric marketing, the science and art of the soul. This is exactly where you will be learning. Philip Kotler once said: amp;quot;Marketing is a learning game. You have to make decisions, monitor results, and acquire knowledge from these results, and then you will make better decisions.amp;quot; However, our decision-making must have the correct approach in principle, organized knowledge, and effective marketing methods to guide. There are many of you people have studied marketing programs, today here is to best practices in the field and the latest trends for further study and discussion; there are many of you have not received formal marketing education, but through the engineering, finance, or marketing work for clients performing their duties. Well, today’s course to you