Mind War- From The first wish to preferred by leaps and bounds.docVIP

 PAGE \* MERGEFORMAT 5 Mind War: From ‘The first wish’ to ‘preferred’ by leaps and bounds Positioning Trout once said that a master of marketing From EMKT., not just a product of war, but also a mental battle, but since the beloved brand came to this battlefield, then declared the beginning of the battle the soul. In the product in short supply, who can provide more than is necessary for products to satisfy consumers; when the category of products with the growing number of customers increased choice of the time, we should see who can be the brain’s brand in the consumer space occupying the ladder The top of; however, now it is to the era of brand proliferation, homophonic, and similar, more or less, international big-name, and Li Gui had been very difficult to distinguish, in the brain of each step of consumers have already lined up a number of simultaneously a first, are known as the first brand, from the apparel industry in terms of who is the world’s No. 1 brand? From the cosmetics industry, who is the world’s No. 1 brand? Can be seen first in the consumer’s brain has begun to blur, when there are numerous similar to the first case of co-existence, location alone can not fully achieve the choice is clear recognition. In this era of the brand has begun to blur in the Li Gui everywhere all the time, the connotation of the brand began to homogeneous, when the brain ladder to stand at least a number of similar brand when the mental battle is already very hard work; What is needed now is a spiritual battle. When the brand to achieve the highest realm, it may become a religion, since it is religion, is bound to devout believers, this part of the heavy consumer brands to help realize the value of conversion is the best candidate. Market segmentation criteria has changed, many companies or simple depending on their age, sex, occupation etc. broken down, but it effective? Seems to 10,000 kinds of products are in use the same sub-standard. In fact, the market seg