Miss classification dumplings brand case studies.docVIP

 PAGE \* MERGEFORMAT 19 Miss classification dumplings brand case studies Introduction Frozen food eaten, right? Walk into any supermarket, as long as there is a place selling fresh frozen food. In recent years, frozen in order to keep the industry growing at a rate of hundreds per cent per annum, but opened an existing market of any books, for the industry are rarely described, even if the authority of a professional investigative body for the industry are rarely defined After all, this industry is too young, young so that very few people noticed he was growing up, but should not be overlooked is the quick-freezing industry, represented by miss upstart in a few years time, to create a ‘frozen king’ of the entrepreneurial myth . Miss the success of the brand benefited from the effective classification strategy, miss dumpling market success exactly is the brand strategy, a concrete manifestation of classification. The so-called brand classification refers to the brand development process, to adapt to different consumer groups products by introducing the differentiation strategy, that is the same brand on two levels: fine of orientation and mass orientation. The purpose of classification is to increase the brand to adapt the brand to more effectively market segments, enhance the brand’s ability to resist risks to achieve profit maximization. In a successful brand’s growth in the relationship between the brand and products usually go through two stages, the first stage, product and brand closely linked, complementary and inseparable, brand positioning and product differentiation are usually formed during this period, such as the State liquor Maotai’s self-esteem status has been formed in people’s minds synonymous with superior products, such as Maotai vertical extension to the other liquor would cause losses to the original brand image, when the need for products and brands of deregulation, which is The second phase of brand development, brand and product-speci