Misunderstanding analysis of the operation of electrical equipment industry brand.doc

 PAGE \* MERGEFORMAT 9 Misunderstanding analysis of the operation of electrical equipment industry brand December 9, 2005, TCL Group, issued a public notice of intention to both its direct and indirect holding 80% of the two companies - TCL International Electrical Company and intelligent buildings sold to the world’s electric giant Legrand Company, the company is a French company, is in electrical and information networks, electrical systems and products in the field of ‘world expert’. The two companies combined transfer price to reach 1.69 billion yuan, including the transfer of TCL International Electrotechnical price of 1.457 billion yuan, the transfer price of intelligent buildings 234 million. Transfer price from the original shareholders of both companies are distributed according to equity ratio, thereby TCL Group will share Bacheng. The net assets of two companies from the perspective of the high premiums sold - sold 1.457 billion yuan of TCL International Electrotechnical, as at the end of 2004 the net assets of 136 million yuan, intelligent buildings is just the net assets of more than 2000 yuan million. As the transferee companies 100% stake in Legrand in France is not a company and the TCL Group, related parties, analysts believe, willing to out of such a high price to acquire, it shows the subject of TCL International Electrical Company’s asset quality and business prospects are favored by the transferee. Electrical equipment industry currently belong to high-profit industries, but since the beginning of 2000 no fewer than 10 well-known domestic brands will be the brand extension to the electrical field, six years later, let us look back on a look and found surging in those years in the electrical industry, the brand cut into 90 % cut-off or reeled. Why is there such a phenomenon? Electrician marketing team CWWEN Sivori years of professional consulting services in the process, met a lot of cut into the electrical industry brand in the co