Misunderstanding of the market to understand.doc

 PAGE \* MERGEFORMAT 22 Misunderstanding of the market to understand Pairs of ‘close to market’ cognitive bias With the deepening of the market economy, business-to-market regulation and market rules to guide their own operations and production have a certain understanding. However, in many of our business leaders of the thinking, just how close to the enterprises is still very vague knowledge of the market. We can be analyzed from the following three aspects. 1, the price close to, reflect market conditions it is close to the fabric market A market economy requires that we based on market supply and demand balance to guide the production and business activities. We should not only take into account the needs of market realities, but also consider the market potential needs, to develop and manufacture products; In addition, according to the status of our competitors, consider the market demand for the amount of space and the future potential, and thus to determine the possession of today’s best and future opportunities for market share points, if that is what we need; while also clearly is to enhance the brand to win the brand sales opportunities and future brands can make use of space, or a rapid increase in market share. Fight for the immediate market share and expand the short-term sales profits and so on. All of this is that we understand and meet the market needs analysis and consideration of issues. Close to the market is not simply take advantage of market opportunities, but should be a detailed analysis of the realities of the market situation and future development, from the humanities, geography, resources, products, brands, technologies and talented people to compare various aspects to identify suitable for their survival and development of The most effective way to develop reasonable, well in line with market realities of the overall marketing strategy for the program, and can win in the marketplace. This is our way close to the market. I visit