Mobile agents explore transition issues.doc

 PAGE \* MERGEFORMAT 18 Mobile agents explore transition issues Background Since 2001, many enterprises are facing the domestic appliance appliance industry price war, severe oversupply, vicious competition situation, one after another plunge into the mobile phone that a paradise up. It is true that the domestic mobile phone industry than the traditional manufacturing industries is much higher profits, resulting in a large number of social capital have crowded into this single-plank bridge on them or by controlling the acquisition, or through the OEM, by licensing the production, just as the reform and opening up has just been when the tide of peasant workers, we are looking forward to a fortune overnight. However, the capacity of the market is really so large? According to statistics, the domestic mobile phone handset makers the door this year, production reached two million, the largest mobile phone market, but also the capacity of 70 million units, there is a great contradiction between supply and demand. And, after last year’s ‘prosperity’, currently on the market there is huge inventory has become a burden on many enterprises. Inventory currently on the market reached 20 million, equivalent to the total domestic demand 1 / 3 to 1 / 4. According to economics point of view, when close to full competition when the marginal profit in any market move closer to ‘zero’, the previous era of huge profits slowly to the past. The background of this reality led to domestic mobile phone makers are facing a variety of tremendous pressure, but also some of the pain caused by the mobile phone industry: 1, all mobile phone brands have cut prices dive to clear the channel inventory as quickly as possible, resulting in the channel getting smaller and smaller profit margins . 2 In addition, in order to ensure he can have a basic profit, the companies were considering the issue of flat channel, reducing the level of intermediate links. 3, in China, the current mobile phone