Mobile Brand Marketing- Confrontation core competence-.doc

 PAGE \* MERGEFORMAT 16 Mobile Brand Marketing: Confrontation core competence? Recently, the author and ABB, Wang Wang of the HRM on the ‘core competitiveness of Chinese enterprises should focus on where exactly’ started the discussion. ABB as a global Fortune 500, experience the power and automation led to the diversification of exploration no avail and finally return to the main business of the rotation; Wang Wang was formerly a small canning factory in Taiwan, east to Japan, learn from, the development of rice crackers in China a great success Today, industry covering rice, liquor, etc., Miron, the company listed in Singapore, the diversified development of a Cinderella-like transformation to achieve. So, China’s mobile phone industry, home appliance manufacturers, IT vendors, they always coveted piece of cake What is the reason? A wide range of antennae whether to allow the core competitiveness of enterprises, really difficult to locate? Indeed, the mobile phone industry can not be independent of the entire national economy, that is, the mobile phone market with the market economy there must be countless other industry contacts and common gender. We hope that from a third party’s point of view, communication and brand extension from the industry, found that China’s mobile phone market, at least at this stage, brand marketing occupies a unique position. You will buy Haier’s computer? As we all know, are doing white appliances Haier started out to catch up with the industry by leaps and bounds and become leaders in home appliances. From the brand ownership is concerned, Haier should be located in home appliances, and even limited to Chinese range. Today, however, Haier’s product line, covering the household appliances, IT, communications in many fields, a wide range of momentum for the planning of its next CEO Zhang played to an extreme. You will buy Haier’s computer? Haier is a home appliance manufacturer, which made the computer the quality reliable? The