Mobile Brand- Technology to the left the right entertainment.doc

 PAGE \* MERGEFORMAT 5 Mobile Brand: Technology to the left the right entertainment In 2005, domestic mobile phone as a whole took a plunge, manufacturers spent in pain and reflection. I think that, in addition to the severe attacks by black cell phone, the brand’s short-board exposed. Although, foreign brands mobile phones are also facing the problem of product upgrades, but due to its brand edge in the target group loyalty high, so its not been a big hit. On the contrary, domestic brands due to the long hovered outside the gate in brand building, simple Bipin price, when a black face on the invasion of mobile phones without any cost advantages, only blew out. I believe that as long as the black mobile phone is still on the market of its Road, Daxing, China-made anti-win opportunity for the brand is very small. Unless, delineation of target groups, and strengthen brand building, to create ‘loyalty works’, is the only viable way out! Mobile phone brand positioning through the three stages of development. In the first stage, represented by Motorola, the leading technology brand image, to Motorola - leap Unlimited brand proposition. The second stage with Nokia as its representative, the leading fashion brand, has developed a variety of features highlighting fashion products. The third phase with Samsung as a representative of the leading cultural brand image, will be introduced to the concept of aesthetic culture, product design and brand promotion in the. Therefore, we look at the history of mobile phone brand development, technology, fashion and cultural interpretation of the concept of gradually fully. Such a sequence is also a science and technology and industry to promote the development of a natural extension of commitment. Who captures the evolution of this historical process will come to success for the future. Motorola’s shift from a purely scientific and technological demands of the position up to the fashion avant-garde, that is representative of the