Mobile advertising point of contact management.doc

 PAGE \* MERGEFORMAT 9 Mobile advertising point of contact management ‘Only one 6-year-old Edward piggy bank, have not seen the check, nor their credit card even if he does not have any credit or purchase experience, but in fact he has made multiple purchases through Angry Birds game , we can imagine -? After he grew up, consumer behavior in terms of what kind of information we can imagine in the rapidly changing user expectations, the pace of change can be compared with the speed of light ‘Recently, at the second session of the China Internet marketing products. the development forum, Google Asia Pacific Media Technology Solutions Customer Relations Manager Shayne Orbell told one such example. Today’s terminal equipment will not be tomorrow’s terminal equipment until the terminal is .1985 GPS, appeared 20 years later is a smart phone, ‘just five years later, Google glasses came into being, we can see how the development of technology amazing, ‘As a marketing person, you must understand these changes, and these changes information.’ Compared to the past, we need more contact with the audience, but also in real time across multiple devices, taking into account the interest of the audience, tendencies and location , pushed to the most appropriate audience information. ‘Shayne Orbell said. MediaV Jiong Yang Wei, Chairman and CEO agrees: ‘When in 2000 I had just entered the field of advertising, the first word is heard:? Target consumers - ‘they’ is how a crowd today, we started talking about is ‘he’ is no longer a ‘them’. ‘ ‘Before we age, occupation, gender and so on, the target consumer is divided into several groups and now we perceive their interests through the Internet activities, such as what pages they view, what action, what social features, what is the circle of friends like, we have a more complex consumer awareness, more and more refined classification for consumers, for consumers of large data so that we are no longer sampling cognition, but sp