Mobile Internet era, new problems facing brand marketing and thinking.doc

 PAGE \* MERGEFORMAT 9 Mobile Internet era, new problems facing brand marketing and thinking Today, the Internet in particular, the development of mobile Internet has become the world’s largest and most users, the most resource-rich internetworking systems. Global enterprises have Internet access various types of information services to consumers, and to seize the commanding heights regarded as receiving future Competitive advantage of an important way. From a technical point of view the interactive Internet, Internet marketing online is essentially reflects consumer choice is to accept the degree of characterization pages, web design through to explain the behavior of consumers online shopping features. But even more importantly, from consumer behavior (psychology to understand the perspective of brand marketing in the Internet. Internet brand marketing goods or services primarily brand awareness, brand image, perceived or perceived quality and value, and brand trust and other factors. The emergence and development of the mobile Internet has become the people to make social media sharing among each other insights, information, ideas and build relationships online platform, which is to establish a network of relationships with like-minded community composed of people in a certain sense the Internet era Each user of a product or brand on social media are present, even if a user is silent, his family, friends, colleagues, etc. will also affect his social media. That is, the brand users groups Results appear in the team’s social media, consumers pay more attention when shopping online brand perception exhibited impression and perception of quality of the product, which is critical influence on social media and information. The more consumers know the brand depth, the greater the influence of the brand, the greater the value of the brand asset harvest. So in the efficiency of the Internet to spread ROI representative is involved in the rate of return (Return o