Mobile payment- Prospects are good the reality and challenges.doc

 PAGE \* MERGEFORMAT 6 Mobile payment: Prospects are good the reality and challenges As the development of the first things a Pathfinder stone, mobile payment has been driven by the operators began to test the trip .3 11 China Mobile officially announced the 39.8 billion hold 20% stake in Shanghai Pudong Development Bank, March 16, China Union Pay announced that its next-generation mobile payment service has now entered the pilot phase of a large-scale, pilot areas extended to Shanghai, Shandong, Ningbo, Zhejiang, Hunan, Sichuan, Guangdong, Shenzhen six places. In addition, China Telecom “wing cartoon” mobile payment in Nanjing, Chengdu and other places into business, China Unicom also Shandong, Sichuan, Shanghai, layout. As early as last November, the third party payment companies Alipay mobile payment business has been on the line, customers can pay using a mobile phone and to pay water and electricity charges. Mobile payment as a separate ways coveted new treasure on the ground is undoubtedly one of great interest. For operators, the market developed, then, China has 7 million mobile phone users, 20% use mobile payment services, the market size will be able to reach 1.5 billion, according to Japan, South Korea’s experience, this ratio can often reach 40% or more. through the diversification of business operations to enhance the user ARPU value, and thus profit, is the operators can imagine our future. However, prospects are good, the reality? Operators want to make a large share of a cup of soup, or to face many challenges. Challenge one: user habits There is no doubt that mobile phone users increasingly rely on: you can go out without a purse, but it will remember to bring your phone. But it means that the user will rely on mobile phones, as a new means of payment to pay it? On the current situation afraid it is not necessarily. Back in 2002, mobile payment has already appeared in China, but has not be widely accepted by consumers. user habits is o