Mobile landscape is still beautiful.doc

 PAGE \* MERGEFORMAT 11 Mobile landscape is still beautiful It’s hard to sum up this year’s mobile phone industry. Shuffle into the peak of the market, domestic enterprises are facing a loss of difficulties, foreign brands began to counterattack, bullish momentum. China’s enterprises competitive advantages and core competencies in the end What is this? In turn how the development of foreign enterprises like? Competition is staged, the market also continued. Shuffling the biggest market, the focus of this year. With the Kejian, Panda, Soutec such a large number of large companies run out of cash-strand breaks, followed by the development of trouble. And the resulting TCL, Bird, Amoi listing a large number of leading companies are re-statements show that the sales decline, operating margins dropped significantly at a loss. The spate of incidents immediately to prospects for the development of domestic enterprises have cast a shadow. At the same time, Nokia, Samsung, Motorola, foreign brands are triumphantly, market share and profit margins stable has grown, and sales channels is also improved. It seems such a contrast, in the ringing mobile phone model of enterprise competitiveness and backward when the alarm bell, but also for the development of other industries reminder. When we lack the technological advantages circumstances, whether we should how what means to defend our market share? Price wars or other? The answer will take time to answer. Of course, the market is not a lack of bright spots. Lenovo to become one of the few profitable domestic enterprises and the market share of harvest. He avoided open traditional advertising, the price grappling competition model, but a targeted implementation of pricing strategies, there is a sense of destination brand building level, there is a technical implementation of product differentiation. Well, for this year’s market situation, industry, whether it should continue into the new army? Room for growth of these e