Mobile phone shop brand communication way- wine is also deeply afraid of the alley!.doc

 PAGE \* MERGEFORMAT 4 Mobile phone shop brand communication way: wine is also deeply afraid of the alley! As the old saying: ‘good wine are not afraid of the alley deep’, ‘no worries about the emperor’s daughter to marry’ in the modern commercial fierce battle under the changing market has lost its original meaning, we should say ‘good wine is also afraid of the alley deep wine should also be often cry out ‘. ‘Goods’ from the three ‘I’ word composition, that is, it’s too many people (of course, is to spread good word of mouth, but also package also a variety of media communication) a brand is born, and over time a brand is also was born. Training, in Beijing last August, in the middle break, we’d like to look the way around the mobile phone retail market conditions, when I came near Xidan, standing at a crossroads, not knowing where to go? Happened to pass by an uncle, I stepped forward and asked: ‘Grandpa, where there have a mobile phone shop ah? ‘Peking Man is a passion, holding my hand saying:’ boy, buy a mobile phone bar, to the telecommunications building, state-run, quality, reliable, and I’ll show you, just give a lift. ‘Without any explanation, I was taken to the telecommunications building, watching the uncle left some background. I was thinking, if every mobile phone shop can do it so deeply rooted among the sales are not afraid you? Brand mobile phone shop set up, the most important thing is to spread out. For example, in April last year, we received a phone chain in Guangdong consulting, this mobile communication enterprises have 15 stores, but in the local area market without any visibility, the business plan in 2008 expanded to 50, would also like to join, or to absorb cooperation, but because of its low brand has been recognition and bargaining yards were affected! Next, we have to solve is how to conduct effective dissemination of the brand? I believe that the effective dissemination of short, one to do publicity, positive publicity should