Mobile TV in with a few marketing challenges.docVIP

 PAGE \* MERGEFORMAT 8 Mobile TV in with a few marketing challenges Machine TV red one: The trend can not be stopped? Occasional hard terminal constraints Tipping Point Mobile TV is recognized as one of the 3G era killer application, however, the face of reality, the trend is not irreversible. Terminals, is the mobile TV development. While China’s mobile phone penetration rate to increase year by year, but the public the number of mobile phone users in the use of the product to support mobile TV functionality? Although new handset swirling, but now supports mobile TV, mobile terminals, but twenty or thirty sections. Moreover, these support mobile TV terminals, the price most of the 3200 yuan. And hundreds of models of mobile phones, compared with selling, buying such a mobile phone user will probably not too much. These users of mobile TV might be interested in and immediately try to durable consumption, and can, and presumably less. This case, almost doomed the mobile TV terminals in the short term the lack of popularity and a considerable amount of these two business user base. Thus brought about a more serious problem is that mobile TV will be temporarily difficult to Tipping Point, and then follow the trend of consumption, this trend can not form a universal effect. Recalling the popularity of MMS handsets, after the authenticity of the color screen mobile phone, after a large number of SP’s outreach efforts, after some people get used up process, along with almost all major mobile phone manufacturers invariably focus on price cuts before an created such a multimedia phone flying today, the application of universal state. At that time mobile phone with MMS can quickly spread difference is that today, the majority of mobile phone users in the last couple of years is precisely the acquisition of a new MMS phone or have just completed from black and white machine to the new generation consumer multimedia machine. This case, as people from the SMS, MMS,