Mobile TVs After the World Cup Prospects.doc

 PAGE \* MERGEFORMAT 4 Mobile TV’s After the World Cup Prospects World Cup is undoubtedly the large number of vigorous rapid development of related industries, a powerful booster, which includes a mobile TV. There is data, the World Cup could bring 200 million yuan for the CMMB industry, the commercial value in 2010 will reach users of CMMB 10 million. And according to Chinese data network television show that less than ten days start, there are 1086 people in South Africa through the mobile phone video watch the World Cup, of which more than 3 / 5, a greater sense of watching a live phone exclusive special version. As of 6 30, the video hits a total of over 83,050,000 times. Although compared to 740 million mobile phone users in China, this figure is not large, but it is from these data gaps can see how mobile TV prospects broad. World Cup to the mobile TV has brought unprecedented opportunities for development, while the operators are good at seizing such an opportunity, took the opportunity to launch a variety of discount or even free activities to attract users to use mobile TV spectators. Now the World Cup has ended, It shares the consequent development boom will gradually recede. Then operators should consider how mobile TV is the World Cup after advancing to maintain the development pace of the head. Opportunity Keywords: Users accustomed to triple play Reared during the World Cup is the next mobile TV users accustomed to the development of a major foundation. Carriers also took pains to cultivate habits of users. If Unicom portal dedicated to creating a fertile zone World Cup, is tailored specifically for 3G users “World Cup Mobile” exclusive broadcast channel, and then look for the iphone launched a free mobile phone users to the World Cup events, in order to encourage users to use mobile phones spectators. Tianyi video services for telecommunications products will be tariff reduced to 1 per package / month, and flow through the gift, prize quiz