Missing a part of marketing.docVIP

 PAGE \* MERGEFORMAT 4 Missing a part of marketing Consumers can not be made the positions they occupied and defeated to win the interests of competitors are not equivalent, but this is not to say that the consumer-oriented and competitor-driven is a false-oriented signs are correct, but the key is in the end who is the direction of the guidelines ! If the guide is to guide the direction of marketing, sales, if the direction of the guidelines, they can only be taken out of context to mislead. Do you know why always felt he was in the worst state of marketing do? This is an attempt to indulge in a sale of the business to do the inevitable result of marketing. No matter how complicated the marketing, the final analysis, is nothing more than that is the decision-making and implementation levels. Most of the time, we are all from the technical study of marketing, but marketing to this group of human activities, the most basic feature is to be human; Therefore, we should have from the person to resolve this level of marketing. In fact, people-oriented marketing decision-making and implementation, followed the same path, but in a different order. Marketing decision-making process, as if Chi Juzi. Chi Juzi The first is stripping consumers that orange peel, we first observe the orange through the skin, to determine the maturity of an orange and fresh, is called consumer surveys. Then we put an orange in his hand, is called market positioning, and then we tear orange peel skin, is called market segmentation. Then there is Chi Juzi meat, orange flesh that is a competitor, orange flesh and a lot of flap, and then we break apart these competitors one by one, is called competitive analysis; eat the orange flesh, is the stage of competition victories. Finally found that left an orange mouth-core, also known as orange seeds, orange core that is marketing, we bring He sputtered. Marketing implementation process, as kinds of orange trees. The first is to cultivate the seeds