Moon why not brand boost-.doc

 PAGE \* MERGEFORMAT 10 Moon why not brand boost? At 18 o’clock on October 24, 2007 sharp, with a flurry of huge roar of widespread concern by the world, China’s first lunar probe satellite - Chang’e One lifted off smoothly. Even today, ‘Chang’ in this hot spot is still the major media event to focus on news events, becoming in 2007 one of the few hot spots. Habits for marketing person’s occupation, the next few days, I pay special attention to a moment industry information to see if there is not brand tied the incident, along with the Chang’e One to complete spacewalk. But so far, only about 2 milk brands, Mengniu, Yili Science and Technology events in this issue a number of voices, like other brands like Spring Festival Evening congratulations, well-known in the network or regional newspapers and other media published message, which Liaobiaocunxin only. Influence on the incident, this year’s Chang’e One in fact the first two years of Shenzhou V, next year’s Olympic games can all be comparable to the big event may be why there is no brand name and business of containing Chang’e One to complete its own propellant l empty it? On the marketing, this is a great pity that the Chinese business community. In recent years, some people get rich marketing theory to dazzle Chinese manipulation of the concept, same idea, refining the theory, it can take the Olympic champion, if the 11 listed, edit the royalties to explore the issue I am afraid Yao Gen Lee. But why the theory so rich today, in brand marketing, or little business outside help to complete it break through? The Chang’e One lifted off the incident, whether from the influence of public attention, and positive aspects of sexual and other stresses, are in line with event marketing for the event selection criteria, can be said that a standard can be bundled with the incident, why do Chinese enterprises will turn a deaf ear ? I previously wrote an article criticizing the Chinese enterprises, particularly SMEs,