Most carts marketing strategy.doc

 PAGE \* MERGEFORMAT 10 Most carts marketing strategy All along, the development zone is located in Wuhan Shenlong Zhuankou Which company does not have a car able to attract so many people’s attention, and now the opportunity came, in the Wenchuan earthquake, a triumphal car was Zazhong wall collapsed after Despite falling to pieces, but still also able to turn grief into strength, Renzheshangtong driven on the road. Owners to open it from the site of the incident to the repair shop on the way, the way is also playing the music scene, was a journalist Lu-yu filmed and carried out at great length on the Internet reports, known as the history of the cattle cars. Shenlong the company immediately understand that this is an ideal public relations and publicity material. To do a good job marketing this incident, July 16, that is, two months after the earthquake, the DPCA recovered Zheliang eye of the vehicles, in return, free of charge to the owner of a new award triumph car. Since then, this car ‘in the history of the cattle car’ was parked in Dongfeng Citroen in Chengdu, a sales and service stations where on display, which also attracted a large number of people to visit. According to see the car in person, this car ‘ox’ the situation is much more than the pictures on the tragic, it is a look and could not help but shed a tear (an exaggeration, feeling so rich people who keep one in 1 million), ‘ox-cart ‘Almost all of the body collapsed down the right side bodywork damage is very serious, doors, windows, lights, all the broken, right rear tire also showed 45-degree angle tilt, rear completely deformed. Surprisingly, however, is that the cab door, the hood can still be switched on, lock body within the engine, gearbox, instrument panel, chassis, interior lines, brake system, including audio are also still good. Selling points, the number of people to see the corner of a parked Zheliang ‘carts’, they begin to keep yelling,’ This is the most cattle car ha, I final