Motorola- Technology paranoia of the crises and difficulties.doc

 PAGE \* MERGEFORMAT 5 Motorola: Technology paranoia of the crises and difficulties The financial report has just been published, Motorola mobile devices (mobile) sector sales of only 18 billion U.S. dollars, down 45% year on year, according to U.S. Generally Accepted Accounting Principles, quarter operating loss of 253 million U.S. dollars. Since 2007, Motuolaluo into retreat on the dilemma: Motorola’s 2007 full-year loss of 1.2 billion; 2008 full-year loss of 2.2 billion U.S. dollars; in 2009 further deteriorated the situation, only one-quarter losses reached 509 million U.S. dollars . This was once the world’s most sophisticated mobile phone company, century-old enterprise, it was plunged into a crisis beyond redemption predicament: Even China, the world’s fastest-growing market, the number of users the largest mobile phone market, Motorola also gradually lost its competitors Nokia, Samsung, Sony Ericsson, and even beat some of China’s domestic companies with a typical cottage colors - according to CCID Consulting’s statistics, in May 2009, Nokia’s market share of 31.9%, Samsung accounted 19.5%, Motorola continued to decline, down 6.7%, domestic brands days to 5.4%, followed by the phrase. For the global mobile phone industry, Motorola is almost synonymous with the founder of the mobile phone industry, this technology-leading company known around the world in communications technology have brought about a yet another revolution. However, technology has become just too paranoid nightmare Motorola: 1999 Iridium program fiasco confirms the blind pursuit of technology leadership and ignore consumer market, the heavy consequences of an effective matching, Motorola has invested billions of dollars come to naught; while the high-end mobile phone market, Motorola’s V3 has been the success of the star product in drunk too deep, resulting in the follow-up to promote new products much faster relief later than its competitors, will become entrenched large high-profi