Moves of trees flag service brand - the brand service strategy of agricultural dealers.doc

 PAGE \* MERGEFORMAT 23 Moves of trees flag service brand - the brand service strategy of agricultural dealers 2009 sales have been basically over. Pests light, sales drop, and the brightest marketing battle the feudal agricultural distribution facilities trick, smoke everywhere. To close house, and then retreat, carrying the first look: eyes full of a lot of inventory, channels complaints Feifei, farmers refused to buy frequently. the princes do nothing, hope 2010, seeking re-hegemony of the policy. What policy? Heart how to? Lee Ho-fat? Gu Yun: water boat, can also overturn it. Looking at past decade agricultural sector of the marketing strategy, marketing of agricultural water as farmer groups has never been formally incorporated, are merely a marketing plan as the opposite of hard water fish passion points. It is time for farmers of the importance of water time. How Soon people? Lead public opinion? Poly popularity? Win the market? Below, the characteristics of the rural market through the brand service strategy and brand services, to discuss three aspects of practical operation of county service distributor of brand strategy. The development of China’s 20 years of marketing, advertising through the first war, price war, war promotion, public relations, the baptism of war, to the brand of the 21st century warfare, end war, information warfare, war service, more and more developed market segmentation, the original rules of the game has been broken, the product technology barriers have been occupied by foreign brands. true to the county three or four markets, distributors and consumer awareness of the brand is only whether a product can really give users the actual interests and experience. Based on this, their awareness of the brand is often the product of the brand. The dealer is not talking about the brand has its own derived from the service, but that the agency relies on manufacturers to build products or their products to get. So, how to take