Multi-brand multi-channel Nuggets largest market for household cleaning products.doc

 PAGE \* MERGEFORMAT 4 Multi-brand multi-channel Nuggets largest market for household cleaning products Household cleaning supplies, no doubt the mainstream channels of devaluation of national chains KA, such as Wal-Mart, Carrefour and so on. However, SMEs are often deterred by such retailers, in addition to high slotting allowance, the marketing and promotion expenses, salaries and so shopping guide is not a small number, calling such would put forward a drain. There KA management requires a sound system that most SMEs do not have the operating conditions of a nationwide chain of KA, it is proposed to avoid being the first nation-wide chain, from the first operation of other supplementary sources. Cut or could have taken a regional approach to progress while maintaining stability, such as the first start in Guangdong Province Carrefour, the experience gained during the operation to enhance enterprise’s own management level, such as large-scale expansion when the time is ripe. Regional KA and BC can be used as super-class provider of choice for pre-cut into the market, business model to take dealer mode of operation in order to upset the form of supply relative to the dealer, from dealer to pay wages shopping guide, supermarkets and other contract costs, the company only a one-time admission fee and give appropriate support (in the form of general operating support of 50%). For manufacturers, the costs can be controlled, for dealers for flexibility in its operations by sharing shopping guide, customer intelligence and public relations methods to save costs and bid for resources. This mode of operation daily chemical industry, called ‘closed end’ or ‘small terminal’ mode, as opposed to large flows and large enterprise to take on KA channels, the maximum model, the achievements of a number of small and medium Japanese enterprises such as Dan-chi, Dai Weili, Fu-pei, Li Yi 100 million and so on, although the sales and mainstream channels can not be compared, but