网站大量收购独家精品文档,联系QQ:2885784924

Multi-Brand Strategy Product Positioning.doc

  1. 1、本文档共10页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Multi-Brand Strategy Product Positioning

 PAGE \* MERGEFORMAT 10 Multi-Brand Strategy Product Positioning Positioning means sacrifice, which means forge ahead, while the company also hoped that the expansion of doing everything. Enterprises in the completion of the expansion of capital accumulation has begun the process, insist on a unified brand strategy, so that all development of new products are applied to the original brand, will be faced with the dilemma: if the brand extension, despite the extremely careful and take precautionary measures, but may also dilute the brand image occur, each product has been the lack of individuality opponent is picking off individual risks; give up certain areas of the brand extension, it means to give up part of the market. To solve this problem, a feasible way is to take Multi-Brand Strategy Product Positioning. Multi-brand strategy is to give every kind of labeling their products as a brand name, or a branded one for each category of product brand name. Such as Procter amp;amp; Gamble’s shampoo with Head amp;amp; Shoulders, Rejoice, Pantene, Sassoon 4 brand, General Motors has Cadillac, Buick, Chevrolet, Pontiac and other brands, Guangdong Kelon’s tolerance sound , Kelon, Warburg brand and so on. Today, life colorful, consumer demand becoming more diverse, differentiated, personalized, from the era of mass consumption into the audience times, it is the use of multi-brand has provided a broad stage. Today’s world, suitable for all products are non-existent, the modern market colorful, almost could not find a unique irreplaceable commodity. Therefore, the company has only to conduct accurate positioning the brand to find a small enough market space to concentrate forces to develop leading edge, will it be possible presence of consumer mental space, a market area in the small compartment accounted for the largest market share, while the expansion of businesses doing everything they want. As a result, multi-brand strategy has become the best choice for corporate

您可能关注的文档

文档评论(0)

jiupshaieuk12 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

版权声明书
用户编号:6212135231000003

1亿VIP精品文档

相关文档