Multifunctional demands occupied a commanding height.doc

 PAGE \* MERGEFORMAT 9 Multifunctional demands occupied a commanding height By Chinese gynecological lotion industry survey, we found that in recent years, accompanied by women pay more attention to their own health. Gynecological care lotion is an indispensable daily necessities of everyday life, especially women, herbal-based lotion is being favored Chinese women. As a pure Chinese herbal medicine-based lotion Fu Yan Jie, by virtue of a ‘wash more healthy’, well received by the crowd of women and ranks the country’s top two similar products. Subsequently, Fu Yan Jie, together with China Women’s Development Foundation, co-sponsored by the ‘Fu Yan Jie leaves the health care work of women’, but also in the consumer mind the image of the established industry leaders. No matter the brand or to the sales force, are a direct threat to the original remains the largest Chinese lotion market leader position, more than 20 years of Mathias Jieeryin. Opponent is our best teacher Success is always a reason, and Fu Yan Jie can rapidly become Jieeryin opponent is bound to have its success: First, the offensive war, the victory - a direct hit Jieeryin strong in weakness. Fu Yan Jie cut into the women’s lotion market, launched an offensive strategy, while the assault is the most powerful leader in strength from the weakness of the selection. Jieeryin as the industry leader, the most powerful is the lotion in the field of professional women, and their professionalism on the performance as ‘drugs’ attribute stronger, this is particularly evident in the pharmacy channel, and this point has become Jieeryin irreversible ‘weakness’. Thus, Fu Yan Jie initial listing for the basic properties of lotion category - can be an effective anti-itch anti-inflammatory, while fast, comfortable, safe and convenient to relieve symptoms (Relax, in addition to smell, etc.) gynecological lotion types of pharmaceutical products made demand for the product: ‘plant herbs, 5 seconds cool itching’