Mr. Ye who, if there is no advertising, how do you plan-.doc

 PAGE \* MERGEFORMAT 9 Mr. Ye who, if there is no advertising, how do you plan? I was mentioned in many articles, and now marketing theory has come to seriously lagging behind, completely void of experience in the Internet age, many had a very effective marketing routine began to slowly fail, a lot of very reasonable marketing theory is gradually phased out, For example, positioning theory and selling strategies, in the present and the future of marketing, almost negligible. In China, there are a lot of trickery marketing planning company, they are essentially to shoot movies and television advertising agency and based advertising company, has chosen to industrial and commercial registration for the marketing planning company, thus confusing the real with strategies to win marketing planning company, for example, Mr. Ye marketing planning company, Li Dou companies adopt marketing planning, marketing planning Kaina and Zhang Mo Wen marketing companies, for ordinary companies, they do not know how to distinguish these companies professional director. Distinguish between these two types of companies are actually very easy, through their company’s official website and you can catch a glimpse of one or two companies advertising in the guise of marketing planning advertising company, on their website and advertising to advertising appeals are inevitable and the ‘commercials’ the core of the planning case, that is to say, the performance of a selling point for the creative concept, a performance or a flat piece of television advertising, has become the marketing of all their project. In the marketing strategy at the core of marketing planning company but often do not pay attention to hard advertising, because in marketing, hard advertising, especially television advertising is a loss of eight hundred thousand kills self and also absolutely burn heavy weapons, not a last resort, usually not easily use, which like war aircraft artillery, when the use of large for