Multinational corporations that! Do not the Chinese peoples tolerance as weakness.doc

 PAGE \* MERGEFORMAT 8 Multinational corporations that! Do not the Chinese people’s tolerance as weakness Has a profound cultural background and content of the Chinese nation has a lot of good traditions, especially in the width in order to right a person to become even more conspicuous. ‘Lenient to others, exercise self-discipline’’potbellied matter of’’the world is impossible for a gentleman with sticking point, with guest, the amount of’ are the virtues of tolerance, the Chinese people a true portrayal of the body. Might see this, but it is in today’s China market, the Chinese nation that the United States and Germany went so far as the lack of ethics often become the conceit of foreign brands and acts recklessly stage. In recent years, the consumption of many sensational cases are closely linked with transnational corporations. Mitsubishi Pajero events, Mercedes-Benz frequent rework event, Toyota Motor traffic accidents caused by sudden acceleration problems Supremacy, McDonald’s ‘toxic oils’ event, Kentucky Sudan incident, DuPont Teflon events, Procter amp;amp; Gamble sk2 events, events that Nestle milk powder excessive iodine have enormous repercussions in the Chinese market, but also makes the original trusted foreign brands of Chinese consumers of shock. Although these events are the direct and indirect victims of the Chinese consumers. However, the final result from the incident point of view, consumer they are nothing but the outcome of events, without exception, has become the ultimate bearer. As the event’s ‘culprits’ in a number of foreign brands is still four to boast about its product is how well the brand image is how much glory. In fact, the essence of the brand is a relationship between businesses and consumers. The more closely to maintain this relationship, the more harmonious and the higher the value of brand equity, consumer loyalty to the brand will be higher. However, if the brand has made consumers offensive things, consumers will im