Multinational pharmaceutical companies under the new prescription drug sales in China Tips.doc

 PAGE \* MERGEFORMAT 4 Multinational pharmaceutical companies under the new prescription drug sales in China Tips First, prescription drug market prospects in China In the global prescription drug sales area, China market share position has been irreplaceable. It is estimated that by 2011 China’s prescription drug market size will increase 25%, sales volume will likely be more than 50 billion U.S. dollars. This means that the Chinese prescription drug market will more than Germany to become the world’s third largest pharmaceutical market. Meanwhile, the growth of the market economy and the growing middle class population, China’s spending for prescription drugs also appeared worldwide as other emerging markets, rising phenomenon of 2011, this spending will an increase of approximately 16%. prescription drug market in China a good development prospects, has not given up trans-national pharmaceutical companies exploiting the boundary in this area. Second, the Chinese and foreign prescription drugs difference between the marketing environment In China to do the marketing of prescription drugs is the most difficult in the hospital, the most important thing is promotion. To the U.S. market, for example, multinational pharmaceutical companies marketing prescription drugs in China in the face with foreign mature markets can be attributed to three different aspects. 1, the main sales channels in different In the U.S. pharmaceutical market, chain pharmacies, mail service pharmacy is a prescription drug and monomer major sales channels. Which, by mail service channels has grown rapidly and has become second only to the U.S. prescription drug market outside the second-largest drugstore chain sales channels. And Unlike the U.S., China, regardless of family medicine unique system allows hospitals to become absolute main drug sales terminal, China is a vast majority of prescription drugs by hospitals. That is, relative to mature markets internationally, the Chines