Multinational public relations- first hit political card.doc

 PAGE \* MERGEFORMAT 7 Multinational public relations: first hit ‘political card’ In the Cisco, the U.S. headquarters of all the executives are aware of ‘Three Represents’ and specific meaning, Cisco to do so, its meaning is extremely far-reaching. ‘In fact, multinational companies should not be ignored in any one of the local variety of special cultural studies. ‘Was known as’ multinational masters of localization’ is a word Jia Bin Duh, president of Cisco China, tells of the good intentions cherished by multinational companies. In fact, emphasized that ‘political consciousness’ is far more than the Cisco one, almost all of the multinational companies in China studies at the outset do not bypass the political in this area. Kodak is playing a political card of the players. Since the end of its battle to put all the resources on political issues in China to study and solve, the Kodak was finally able to help the force of the Chinese government reversed the trend Manjuan Fuji green flags, rolled down into a critical situation in a blend. In the eighties and nineties of the last century most of the time, Fuji Kodak has been a strong competitor in the Chinese market. The same as in the United States, people believe that Fuji film reducibility of color better than the Kodak, therefore, Fuji in the Chinese market on the Kodak has an overwhelming advantage. Data shows that eighties of the last century, Fuji film in the Chinese market share of as much as 70%. Available in 2002, until brought to light in the Chinese market, when Fuji, Kodak film in China’s market share has climbed 60 percent, Fuji can only Lucky, Japan, Konica, Belgium, Agfa and other companies compete for the remaining 40%. At the same time, Kodak has reached the number of franchise stores in China, 7000, is the Fuji shop 3.5 times, even more than the number of China’s post office, while in 1993, only a mere 300 stores Kodak, Fuji was the number of stores 1 / 10. Who gave the Kodak divine power t