Music Unlimited.doc

 PAGE \* MERGEFORMAT 10 Music Unlimited An almost stagnant market is still attractive? Right answer to this question, afraid of more than a ‘no’ word so simple. Apply Haier Group CEO Mr. Zhang Ruimin’s famous phrase, ‘only the off-season thinking, there is no off-season market’, where the ‘stagnation’ word is also to be explored. Is it still possible to explore the needs of the market make a difference? HMV Group’s successful entry into Hong Kong in 1994, the case has given us a definitive answer. HMV in less than two years from a new entrant to do audio and video retail market in Hong Kong, the ‘boss’, in ‘stagnant’ market access to 30% market share, resulting from the Hong Kong Management Association 1995 Annual issued by the Outstanding Sales Award Bronze Award. This must have achieved remarkable performance of the Department, or to refer to refer to. A detailed discussion, let us first take a look at HMV is the story behind bar. HMV, the story behind? HMV is one of the international companies operating audio-visual products. The company first proposed by Berliner in 1898 in the United Kingdom was founded in 1900 began using the HMV trademark (logo is a cute puppy to listen to a gramophone) and continue to use so far. In 1929, HMV and Columbia merged EMI (EMI) group, until March 1998 before being sold, HMV has been 100 on behalf of member companies. In Britain, HMV largest video retailer, operates mainly in music, video, computer games and other products. 8, since the nineties, HMV in North America, Southeast Asia, the rapid expansion of the area, has been in the United States, Canada, Australia, Japan, Germany, Singapore, Hong Kong and other countries and has more than 200 audio and video supermarket (HMV Superstore). However, prior to 1994, HMV in Asia, in addition to areas outside of Japan is not a store. To enter Hong Kong, a bold decision? Hong Kong is a popular culture and popular city. Like pop music circle trans-pacific Zhenghui scenes, audio-vi