Naming real estate - Real estate marketing tool for.doc

 PAGE \* MERGEFORMAT 11 Naming real estate - Real estate marketing tool for The planned economy period no real estate product concept, the allocation of housing by the state, the construction of real estate has virtually no name, there are only ‘** Factory (the) Jia Shuyuan’,’** Factory (the) benefits areas’, each with between floor in order to ‘* Building’ differences. Real Estate to enter the market early, the building may gradually have their own names, such as ‘weft Street mixed-use commercial’, ‘bank notes Street Complex Building’, ‘Taebaek district’, ‘Sitar district’, ‘Dragon plot’, ‘Chaoyang Village’ ... ... and so on, these names are basically based on the street, location, construction signs to name, not from the market, while the planned economy with a strong color. With the development of market economy, the real estate market, competition has become increasingly intense, endless variety of marketing tools, intellectual property, market image has become increasingly important. Real estate property name as a trademark, the performance of identity, is increasingly being developers, government, home buyers paying attention to every real estate or residential areas immediately after all the government departments or specialized agencies recognized by the public officially approved the name of the record. Can be said that real estate has become a real estate named an indispensable tool for marketing, its role is also the other marketing methods can not be replaced. First, the importance of real estate named 1. Market, a reflection of the core position With planning agencies intervention increasingly standardized real estate development, in the real estate market positioning is completed, the building named after the market is a reflection of the core position. Real estate name, or a solid cultural foundation, or meaningful, or infusion of new ideas to live or to reflect the geographic features, or display of brand image, or to tell a warm, in short, i