Nanjing market research report on American ginseng.doc

 PAGE \* MERGEFORMAT 7 Nanjing market research report on American ginseng As people’s living standards, health, more and more people are going to attention. Long as it can make up the body, people have thought of, but as a tonic for ginseng is also one of them. In recent years, American ginseng as a tonic, because of its unique role in health care so popular. For ginseng piece of the market, many companies at home and abroad to try out all the stops, we all want a slice in the ginseng market. Then, share this cup is still ‘incense’ do? American ginseng market, really ‘Participation’ unmeasurable do? With these questions, Nanjing Masaoki market research firm in Nanjing to the American ginseng conducted a sample survey of the number of samples is 300. Covering brand awareness, advertising contact, consumer buying behavior and consumption habits and so on. Brands and advertising: 10000 base, Kang years, Kim Il-play a key role In the health care market, although there have been ‘10000 Participation down’ the bustling situation, but now consumers can be remembered in American ginseng is of the few. Consumers can now be appreciated more active in the market mostly is ‘wealthy prominent family’, or the rising star. The survey shows that in Nanjing field, ‘three parameter’ play a leading role in the situation is obvious. From brand awareness point of view, Kim, Wan-based, Kang to the visibility of, respectively, 90%, 89% and 80% (see Table -1); while the perspective from an advertising exposure, WAN-based, Kang years, Kim, respectively, 70%, 68.9%, 67.8%, ranked the top three. Kim, Wan-based, Kang to Ginseng After a few years in advertising on the hard work end up with such a high profile has also not be easy. 90% brand awareness Kim Kang 10000-based 89% to 80% United States 72% Hsu 49% Eagle 30% Onlly 27% fu yuan 10% Purchase rate than the concentrated gift become fashionable Survey shows that American ginseng field in Nanjing purchase rate of 72%, respecti