Network Communication- The double-edged sword drug marketing.doc

 PAGE \* MERGEFORMAT 4 Network Communication: The double-edged sword drug marketing With the advent of globalization and information age, increased competition in the domestic pharmaceutical market, the brand cause of the crisis is becoming more “diversity.” Promote the Internet’s rapid dissemination of information, but also to pharmaceutical companies unprecedented crisis hidden! More and more frequent crises impact on the brand, have made the business from the “network information to facilitate” the vision of a rude awakening! Popularity of the Web as a mass media, the grassroots power of supervision of unprecedented power, due to high degree of freedom, spreading at an alarming rate, interactive, make it difficult to control the dissemination of information, the network has become a brand crisis, amplifiers, also contributed to information asymmetry, making it a double-edged sword pharmaceutical marketing! “To build an image takes 20 years to destroy it as long as 5 minutes.” CHONG, vice president of China International Relations that “zero risk does not exist, the biggest risk in today’s society and the crisis is the lack of awareness of risk and crisis. “ Water can carry a boat, can also capsize! When the era of globalization of brand marketing information that experienced high-speed rail line, our traditional marketing ideas, public relations model must change! Vice President and Deputy Chief Editor of Xinhua Wei Zichuan said: “The world is fast developing world of new media, dissemination of information more quickly than any other time and transparent, so we caught up with the era of business, we must learn to This time environment to survive. “ Crisis management is a systematic project, which includes a crisis before, during, and afterwards all aspects of management, the purpose of warning the crisis is how to do a good job, good public relations crisis, the crisis effectively control the spread of crises into opportunities. “In this In