New generation of products Reflections.doc

 PAGE \* MERGEFORMAT 8 New generation of products Reflections In the liquor industry, especially in terms of a regional brand, product replacement is a common, and all the marketing work From EMKT., like the success of new generation of products, depending on the enterprise’s own efforts, but also depends on the on the right strategy, which is very important, if the wrong tactic, no amount of effort may also be wasted, and may even exacerbate the problem. Here is a typical example: A brand used to be a particular market outside Shandong best-selling brand, and all the other ports operation of markets, enterprises are facing the same problems, as the market matures, A brand of the negative effects has become popular, particularly with regard to brisk sales varieties, are often the most important ‘fake’, says that lead to market sales began to plummet. At the same time, end-customers also began a series of questions on the A Brand: lower-quality product, promotional items as before, and so ... ... caused by the channel dimensions of consumer panic, further exacerbating the market decline. Just at this time, A high-level brand in Shandong market, the personnel changes have taken place, and there新官上任三把火 , in the face of such market conditions, the new leadership to the company immediately propose new generation of products, with new products to replace the original maturity of old products , and in order to effectively promote the rapid growth of new, direct cut off old products, so that old products to make way so as to rescue the market decline, to regain lost market share. A brand new, but push the move did not succeed in saving the market downturn, it will aggravate the sales slip. Why is new generation of products, and sales actually declined? According to common sense to analyze new products, often means more channels, for example, the channel should be more positive, but also with A brand in the market face, regain sales should be a well-deserved some