Network Media and Investment.doc

 PAGE \* MERGEFORMAT 5 Network Media and Investment Note: Here’s investment, not just limited to looking for distributors, potential customers are also considered. To implement advertising costs, must do three: First, selecting the right media to ensure that advertising can effectively communicate to the target audience. Second, there is a good idea and get good execution, if the ad itself is done, the promotion costs more negative effect greater Preparation may quicken the work in the media put on the Deal or No Deal before, first make the ads themselves . Third, repetition of a certain frequency indoctrination, many annoying ads-owned enterprises are happy that this tireless, ‘Lianshu’ sales driven, contributed. Investment means a lot of publicity, the network Fortunately wrong? Network Media Advantage 1, covering strong: Internet media without the constraints of time, 365 days a year, 1 day, 24 hours a day online, as long as the conditions have Internet access, any person at any place at any time have access to, and most traditional media broadcast or published after the additional investment must continue to maintain a presence. Second, targeted: Internet users have their own loyal browsing habits, and very few do not because of the time or place restrictions on their favorite Web sites. Advertisers of products and services based on characteristics of locked user base, to provide targeted website content, and select the most appropriate network of media targeted ads. 3, interaction and strong: Network media is different from the traditional media, one-way transmission of information, communication means instilling and selective co-exist for the target audience more easily accepted. Traditional media audiences are passive recipients of advertising messages, while in the network, the audience is a master of advertising, the audience will click on interesting information. Just click, the majority of potential audiences (and competitors). 4, infection an