Non-branded generic drugs business channel design errors and countermeasures.doc

 PAGE \* MERGEFORMAT 7 Non-branded generic drugs business channel design errors and countermeasures In the Pu-drug operation, whether the channel brand is designed to channel cut-off point. Have a good channel for the brand in the hands of the control for the channel, channel design be able to ‘me’ oriented. On the contrary, there is no channel for the concept of corporate branding, often in many cases have been channel control, the channel must be designed in order to ‘he’ led. Dominant subject of the decision of the different channels of different design strategies, different channel design strategy determine the enterprise’s sales and profits. Design of the correct implementation of channel strategy in place, will be a rapid increase in sales, whereas sales and profits will suffer a crushing defeat, which is the operation of enterprises of any generic drugs when they understand. To become channels for the brand is the dream of many enterprises and tireless pursuit, but there is no doubt that the road to become channels for the brand for most businesses, the future is bright, the road is tortuous. Before the summit, we have to bear the pain and suffering. So, for non-branded generic drugs companies, the channel design What are the errors? What should be guided by principle? Misunderstanding one: blind Bang Dakuan Many non-branded generic drugs business in the design of channel strategy, it is often impractical, blind pursuit and strong channels of commercial companies, that as long as channels with a strong commercial partner can be your company’s products into the market quickly, you can use the strong commercial company’s existing network resources to the success of their company’s products sold. However, often the reality is cruel. Bang Dakuan able to thoroughly transform are only very few, and for most want to Bang Dakuan thoroughly transform the businesses are no doubt a beautiful bubble. In most cases, either directly to sideline, or is to be sac