Not only save money Chinese firms need a penny to do the brand.doc

 PAGE \* MERGEFORMAT 5 Not only save money Chinese firms need ‘a penny to do the brand’ Chinese companies already have implemented the brand strategy, domestic market conditions, such as reform and opening up 28 years ago, China’s average annual economic growth of 9.4%, total economy has leapt to No. 6 in the world per capita GDP has exceeded 1200 U.S. dollars, 2006 GDP will exceed 15 trillion yuan. China has become the world’s fastest-growing large market, consumers have gradually increased brand awareness for the brand’s consumer demand continued to increase. Moreover, the rapid growth of China’s exports in 2006, total exports will reach 750 billion U.S. dollars around the implementation of brand strategy in the international market has also been a good foundation. At the same time, Chinese companies are coming to realize for themselves the importance and urgency of the brand: brand strategy will see the multinational companies as an important competitive strategy, using the brand to seize the market, using the brand to control the market, increase market share and earn high profits ; to understand the ‘third-rate companies sell their products, companies selling second-rate technology, first-class enterprise selling brand’ the truth. However, recognizing the importance of brand building and the urgency is far from enough, it is important is action. A large number of Chinese enterprises started late, weak economic foundation, small scale, due to shortage of funds can not be implemented brand strategy, which requires awareness and understanding of Chinese enterprises ‘a penny to do the brand’ concept of the ultra low-cost brand operation. Most Chinese enterprises like the pomp, the pursuit of ‘big scene’, not enough attention to the excavation and utilization of enterprise resources, resource utilization was also an urgent need to improve. Enterprises should have ‘a penny to do the brand’ concept, which is not only save money, reduce risk, but rather to furt