Nuggets SMB IT channel on how to market-.doc

 PAGE \* MERGEFORMAT 10 Nuggets SMB IT channel on how to market? SME market, has become a competition for everyone’s ‘fragrant steamed bun’. Successful Young days, such as Lenovo, SAP and so on, in the SME market, they have had some gains, but they are, after all, belongs only to a few lucky ones. The truth is, more ‘gold digger’ who are still living beyond their means inside the plight of struggling. SMB market is a rich mine, is also a pool of hard to pick up the coins, which the appearance of dripping waves are too many hidden unspeakable best dive of the Goukan the slightest mistake, they should be running aground. Yes, a growing number of IT vendors recognize that a large number of small and medium enterprises unmet demand for information, but ran aground after a lot of people know that SMEs do need information, but the information is not their primary needs, small and medium enterprises really want is to use information technology tools to enhance their real operational performance. On the surface, it seems to pull the bosses of SMEs in the very, do not want to put too much information, it in fact they are not seen a rabbit do not sprinkle eagles, as long as they come into calculations can bring the performance of high returns, their absolute without hesitation. This is a dramatic contrast to the market has a great pattern: on the one hand IT vendors are always complaining about the needs of SMEs is not enough, the products are no longer marketable, the other hand, SMEs are complaining about the unavailability of appropriate products and solutions to address their information needs. Why is this so? Do not complain about the client. Customer is absolutely right, wrong is our own. If we are really able to design an appropriate marketing strategy locked customers need our products, small and medium customers will refuse to provide a temporary relief we do? Strategy First, focus on breakthroughs in key markets Never expect a clean sweep of all SME custo