Not to win- On the cabinet industry Dos and Donts.doc

 PAGE \* MERGEFORMAT 6 Not to win: On the cabinet industry Dos and Don’ts Cabinet industry today, somewhat similar to the disorder in the Spring and Autumn period, in addition to a dominant - the European School, myself other small countries - the industry brand, and did not show strong enough, far from the kind of development to the Warring States Period orderly competition in the state. It is not yet formed an orderly competition rules, so there are many gaps in the market opportunity. other industries competing brands to enter the industry, such as the United States, Wrigley, etc., to do electrical appliances, ceramic tile bathroom , speaker, board, and even furniture companies are taking away the stout piece of cake. Many of the original cabinet brand, coupled with rising star, such a highly competitive, then the cabinet industry is still a chance? Whether there our new blue ocean it? A Case Study S is a cabinet brand in Guangdong, in 2009, started not long but not short, after two years of development, is now a dead end, at a difficult stage of life. S is taking the company through most of the cabinet old: factories and advertising, to participate in Canton Fair, investment, the traditional channel management product with almost no different from those established businesses, or even plagiarism. No visibility in the enterprise product, market positioning, business model, channel development in the case without any innovation, S brand from the beginning of the operation of the fate of the day, what is the result of the already doomed. N is the author of a knowledge of Zhongshan, Guangdong cabinet brand, the CEOs do display cabinets came and saw the cabinet industry strong, so rashly entered, in the absence of the factory, not product development team, there is no channel, and even their business model is not a clear case, open a thousand square meters of outlets which just opened a store manager that can be successful, and plans to open several outle