Noodle industry growth is based on lifestyle.doc

 PAGE \* MERGEFORMAT 7 Noodle industry growth is based on lifestyle At any time, insight into the changes and trends in consumer lifestyles is the key to business growth. As for the trend of little knowledge often leads to their own efforts to build core competencies instead of a tool for self-mutilation. Grains in the instant noodle industry brings up the temple side of “non-fried” after the banner to counter insurgents in the face of the industry and eventually become a pioneer. Speaking the failure of grain temple, different opinions. In fact, after careful analysis, the failure of grain temple the failure of the product. “Non-fried” itself right, just over-stressed crops temple ‘health’, but not solve the ‘good’ problem. When consumers buy instant noodles, instant noodles is not unhealthy people do not know, but to eat the temple of the surface grains, not only high prices and do not feel good, health is not able to form the factors of consumer purchase. But the temple following the grain, “heroic” after, there are some companies in the non-fried instant noodles to promote the new class, including the industry, one of three giant white elephant. This shows that the instant noodle industry, the development cycle has been brought to the urgent new category growth time. the origin of instant noodles in Japan, non-fried instant noodle market share has reached a considerable proportion, about 15% -20%. in accordance with the instant noodles in China 500 billion yuan volume terms, China’s non-fried instant noodles should not be less than 100 billion market. Therefore, the enterprise instant noodle industry seems to want to rush to plunder the blue ocean market. In 2008, the instant noodle industry over 25 years of growth, overall sales fell In 2009, sales of instant noodle industry, with sales both fell, what if the combination of the financial crisis nowadays, because of shortage of migrant workers and tourists find reasons for the reduction, not difficul