Non-fried camp fame and tragedy.docVIP

 PAGE \* MERGEFORMAT 9 Non-fried camp fame and tragedy Grains temple, white house to facilitate fans, with its unique marketing tool, rapidly in the media exposure on the fame. As a deep-fried foods healthy non-fried instant dispute fueled by a courage to challenge authority of the State Department, who counted on the success? Non-operating means of the spread of fried camp is like? In the author’s view, the challenges of non-fried deep-fried camp camp six departments and national news hype, there are successes, but it would indeed be the tragic outcome. Instant noodle industry in two from now, the scores and played with the warlords Let us look at the rise of non-fried camp. The end of 2005, when he was general manager Ren grains temples, by virtue of its familiarity with the industry, understanding of the media, played a ‘refusal to fried, but also my health’ of the advertising slogan. This slogan is McDonald’s french fries deep background propylene amine milling difficulties, the domestic media in the United States one of a test the agency’s data Bao material, claiming that McDonald’s French fries cause cancer. In Is in line with the national media follow-up medical testing related domestic organizations have also come out beating the drums, so ‘high-temperature deep-fried foods cause cancer’ prelude widened. Grains temple of containing the sky, whether it is seeking from an advertising-speed transmission is still the subject of public relations, end-product of the display, without exception, to the fried instant noodles with a strong offensive, and its product positioning in the health of a warm themes. Overwhelming advertising, the media said fried carcinogenic sought after, so that almost overnight became the temple of grain instant noodles industry focus. This is the first non-fried camp spread of high tide, thus laying the instant noodle industry, the two camps faced off against each pattern. The non-fried grains temple camp initiator of the commu