No ads still increase sales - improve performance of white wine Yanghe Inspiration.docVIP

 PAGE \* MERGEFORMAT 14 No ads still increase sales - improve performance of white wine Yanghe Inspiration Yanghe white wine, a little-known brand in advertising, under conditions close to zero in 2005, achieved annual sales growth of more than 2000 million yuan, sales suddenly jumped to the top ten before the wine industry. Yanghe white wine in the absence of ad-supported conditions, the market experienced growth in sales experience is worth learning many enterprises. Case Background While Lu wine boom in 1995, Yantai white Yanghe Wine Co., Ltd., resolutely by converting liquor wine. White Yanghe is an early start in a wine company, is converting China from white to red wine, the most successful companies. In the second-tier brands of white Yanghe, nationwide sales network covers almost all major cities above the prefectural level, relying on abundant species to occupy the terminal and intensive promotion three panels ax illustrious record. However, in 2005, white grape Yanghe nearly billion in sales when the bottleneck of the development began to appear, was never able to achieve rapid development. Suntime, Yunnan red, my impression is the development of such advertising to send rookie zenith, consumers also been high-profile brand of empathy, ‘youngest strong’ Changyu, Great Wall and Dynasty expanding market share. The face of new and old forces pincer attack, the total advertising in the wine industry ranked 224 white Yanghe, how tight encirclement? In 2005, the white wine selection Yanghe planning agencies with the combined effect of strategic cooperation. All real experts in private enterprises effective planning agencies on one of the five successful strategies to share with you. Must first be done to polish their brand Brand positioning is the soul of the brand, can not tolerate the slightest ambiguity. In addition to the brand of transmission mass advertising, there are packaging, promotional activities, vivid display technology, word of mouth