Nike can why can not we.doc

 PAGE \* MERGEFORMAT 4 Nike can why can not we There was such an era, sport shoes are sports shoes: cheap, suitable for any sports occasions, with a homogeneous texture of canvas material, buyers only need to make a decision is this: to buy low-cylinder Gaotong or sports shoes. Later, such as adidas (Adidas), New Balance (New Balance), Nike (Nike), Puma (Puma), Reebok (Reebok) and other manufacturers to begin production designed for people to use running shoes, and launched of such as basketball shoes, tennis shoes, sports shoes and a series of professional use. Consumers are rapidly changing the idea, accepted the new concept, and formed a kind of trend, started buying different types of sports shoes for different occasions. In this competition, no doubt that Nike running shoes in the forefront of the development, by virtue of the power of its brand, and from the success of Nike shoes into the sportswear market and finally, into a beautiful and healthy vigor size symbol. Then, Nike has taken a series of actions to position itself as a movement of life companies, clever use of well-known people, such as basketball star Michael Jordan and golf star ‘Little Tiger’, Tiger Woods and other co-operation contract with them the use of Nike products, allowing consumers to put their lives with these celebrities linked to follow the example of the use of Nike products. In addition, Nike’s marketing practices is also high-ming, including the production people to produce an infinite reverie of traditional advertising, in the inland city to build a basketball court, donated to the secondary set of Nike products, using a variety of modes of publicity continued to shape their brand, to allow more people to become their innovative fashion products, its money. Meanwhile, Nike has also used its brand to invest in retail trade ( ‘Nike’ shops amp;quot;) and professional sports groups (to buy a Brazilian soccer team), through this series of initiatives, Nike closer to the consume