New Way of soft power- Chinas brand and Chinese cultural interaction.doc

 PAGE \* MERGEFORMAT 9 New Way of soft power: China’s brand and Chinese cultural interaction 100 years ago, the Japanese original letter of blessing from the Chinese classics lt;lt;Bookgt;gt; “to Zai Kun Yuan, Wan material life” select the phrase “Capital Health” word as the name of the founder of the pharmacy. From this source Since lt;lt;Bookgt;gt; the name of departure, the original letter of blessing the family to build a world-class beauty cosmetics group - Shiseido. In 2005, KFC, Pizza Hut parent Yum Brands launched the first Chinese fast food brand “East Dawning”, the Code of the Su prose lt;lt;Literary Worksgt;gt; Conclusion: “hi and laugh off, wash light more discretion, not only do nuclear meat dish, cup messy. phase Zhenjie almost a boat, I do not know the East Dawning. “hit” Pork “This Road dishes of the great writer, in another way continue to influence Chinese people’s” appetite . “exposure” East Dawning “store, you can enjoy while dining over the wall handwritten copy version of Su Shi lt;lt;Literary Worksgt;gt;, after all, enjoyable. Shiseido matter whether the birth of the 19th century, 4 years ago, available in the East Dawning, it is all from the numerous Chinese books to find the elements of the most tension, so that the brand of the magnet stone. Although the two brands created by the Gentiles, but to the originators of such a marvelous use of these elements, showing appreciation of their culture and the extraordinary vision, grasp of the Chinese classics really are a breed apart. It is such a brand, such as weekdays, and remembered I globalization of this by the Chinese people, the gap in the daily consumption can also glimpse the beauty of Chinese classics. By Chinese culture, the article subject to write brand, though not for the Chinese people, for the unfortunate, is also a blessing. Today, Colgate toothpaste, herbal began to enjoy playing the concept of P amp; G’s Rejoice for Kampo also come in handy, “lt;Compendium of Ma