New market development Trilogy.doc

 PAGE \* MERGEFORMAT 14 New market development Trilogy New markets, new customer development and marketing of each company’s personnel must face and solve practical problems. The effectiveness of new market development and quality of good or bad, for a corporate marketing, personal growth and enhance the critical, for a number of growing enterprises, the number of new market development and quality of good or bad is a measure of marketing staff the sole criterion for individual ability, I once served a company also has set up a marketing department, responsible for new market development, success in the marketing department after the delivery operation, we can see that marketing attention. Then, as a marketing staff, it should be how to develop new markets? Part I: prior preparation Marketing personnel to develop new markets, advance preparation is very important, The Art of War, saying: to know ourselves and Baizhanbudai. Fully prepared to negotiate only when targeted to be invincible. The author emphasizes two aspects of advance preparation, including, first, on their own and the right target market understanding, awareness he confidante, the second, individual preparation, mainly on the ideological and instrumentation. 1, Zhibi confidant 1, is known to have (basic conditions of enterprises and sales policy) (1) continuous training of regional sales staff: New regional sales staff prior to the formal appointment, it should be about a week-long pre-service training and to arrange the history of the development of enterprises, corporate culture, technology , production, finance, legal, marketing, etc. They are professionals and enterprise, product technology and formula, production technology, financial policies, sales policies, training in the basic knowledge to enable them to familiarize themselves with business, enterprise product and performance, price and sales policy; new products to market before the technology, and other professionals invited to pr