New market environment- birth brand marketing model of the new revolution.doc

 PAGE \* MERGEFORMAT 11 New market environment: birth brand marketing model of the new revolution Recently, I was involved in a cosmetics company to conduct market research project planning, through the country in Beijing, Shanghai, Guangzhou, Shenzhen and other cities a few key markets, surveys, visits, delighted to find that despite the current highly competitive cosmetics market, Foreign cosmetics brands ‘predators’ occupy the vast majority of high-end market share, but there is still a large number of domestic cosmetics brands active in the low-end and mass market, frequently appeared in a variety of different types and grades of supermarket shopping malls , and many received the favor of consumers has made impressive sales performance, such as the good snow, Ding Yi, recoverable, picking poems, Dr Lee, the snow perfect and so on. In particular, the professional beauty line by line of business-oriented transformation of the Japanese ‘Dr Lee’, with its considerable brand personality, flexible marketing models and with a relatively dense network of terminals, causing the industry and public attention. According to statistics, ‘Dr Lee’ sales network has more than 20 provinces and regions throughout the country, more than 200 cities and retail outlets to more than 4,000 stores. Recent years, the cosmetics industry as the birth of China’s reform and opening up a new sunrise industry, with Procter amp;amp; Gamble, L’Oreal, Unilever and other foreign cosmetic brands ‘predators’ influx and the rise of the domestic-coming brand, known as Day technology and professional beauty of the points in the increasingly fierce competition in the domestic cosmetics market, and mutual penetration of the phenomenon is more common. As described by Chien Chung-shu’s ‘siege’, the city people want to come out, people who want to go outside the city. Day of the time to do so for a long time, feeling very hard to open the network to shop goods go down maybe a year to ship a lot, but