New Listing- How to effectively predict and evaluate it-.doc

 PAGE \* MERGEFORMAT 13 New Listing: How to effectively predict and evaluate it? In August 2003, Johnson from the U.S. Food and Drug Administration permission to sell standalone mobile device iBOT 3000, which is an electric wheelchair, wheelchair could not have a traditional feature: You can climb the stairs; can be moved or uneven areas climbing Hom; and can also regulate movements and standing allowed users to those who head-up. Johnson plans to use eight-year period to bring product to market, and invest 150 million founded a company called independent technology company to complete the sale. The investment is worth it? Johnson will be how to determine the new product to market prospects? From the base to start Through a number of different industries listed on the practice of new cases of summary, we found a new market forecast and assess their prospects for the four basic criteria. Use this method to predict the market, at the same time to avoid market risks, but also can increase the probability of a successful new product listing. Our new product (or service) and the market already on the product (or service) as compared to determine the product in the market comparative advantage. The core idea of this approach is this: When customers buy products, they are in the ‘request’ of the product to help themselves to do the job. When a company’s products enable customers to provide more convenient, faster to complete the work they want, the product will be a success. These four criteria can be summarized into two categories: one is purchase incentives, and the other is to buy the barriers. The new products must be better than other products in the following areas: 1. The motivating factor in purchasing A. Must be cheaper than existing products (lower price). B. Must provide better characteristics than existing products (more interest). 2. Eliminate the barriers to purchase A. Switching costs or use the costs are low enough (easy to use). B. Easily