Nike VS Li Ning- The Chinese martial arts contest.doc

 PAGE \* MERGEFORMAT 31 Nike VS Li Ning: The Chinese martial arts contest In 1964, a year-old Li Ning is China’s Guangxi to spend their own childhood. No one would have thought that 20 years after the 1984 Los Angeles Olympics, he will be won six medals, became well-known sports stars. It also did not expect that the 27-year-old retired, he can take advantage of 15 years to build China’s largest sports brands - Li Ning. Also in 1964, at the other side of the Atlantic, a 26-year-old American Mingjiao Fei Er Naite young accountant and a friend set up a blue ribbon sports company, changed its name to Nike in 1972. No one would have thought that, 30 years, he transcends all the leading competitors, making it the world’s largest sporting goods company. When Li Ning, in respect of the Olympic Games in Los Angeles, swept by ‘China whirlwind,’ it is almost in the same year, Nike signed a 21-year-old basketball star - Michael Jordan, even more so the latter period of time, Nike’s reputation in the global large noise, performance Changhong. Is one such two seemingly unrelated people, is one such sparse number of seemingly normal year. , It seems that somewhere on the arrangements for a trial of strength and struggle. When fully mature Nike landing in China, plans the same as in their own doorstep ‘Total Annihilation’ time. Only to find himself grew up watching the Li Ning brand, he had to be the opponent do not think Li Ning Company, seems to still be maintained from the beginning, there’s that kind of created a strong vitality in various fields began to meet frequently with their short-bing . At this point, for Nike is concerned, dominated China in order to achieve their cause of world domination, Li Ning became his opponents can not help but beware; while for Li Ning speaking, to become a global brand, one of the keys is how the local market successful blocking ‘foreign brands’, or even the local markets restrain a brand, to talk about what is undoubtedly an inte