New understanding Promotions.docVIP

 PAGE \* MERGEFORMAT 17 New understanding Promotions Promotions begin to turn into morphine analgesic Promotional links commodity into money to help breathtaking jump in spot power, but also the most widely used marketing treasure-house of a sword fight the market. There are now no companies do not have a large number of promoters, even the multinational companies in China have begun to localize a number of promotional measures. Engage in promotional activities used to be a sales flew on up, it is now more hooks also can not afford to discount the desire of consumers, and then large doses can not cure our pain! ‘Sales and Marketing’ in 2002, 10 summed up the several symptoms: promotional dependency syndrome, promotions comparisons disease, with patients seeking promotions, promotions, requesting different disease, disorder and so on promotional free! Recently there are a case in Guangzhou, ‘PARKnSHOP’’Vanguard’ two supermarket outbreaks of vicious competition, price cuts, the focus commodity is chicken, the two supermarkets, one after another keep the athletic field, has played eight Mao Mao’s a chicken and one of the nine selling price. Our business now is in such a state of war does not want to fight for the promotion but had to fight, hands on step by step, heart in pain! Why China, the promotion in walked a short time, we find that hard to go from here? It was suggested that, because China is now over-promotion, which is an era of over-promotion! We believe this formulation is problematic, and the international average ratio is the total cost of marketing, promotion costs accounted for 65% -70%, while the proportion of not more but we are still far too little is not over but we have to ruthless relentlessly promotions! In the Chinese market, the reason for such a promotion would seem crowded and ineffective, and sometimes heard ‘promotional marketing poisoned sick,’’’ the voice, because we know too much about curing promotion, our marketing tactics a