New listing how to become an overnight success - small-Jin him- Listing for 6 months sales of 10 million.doc

 PAGE \* MERGEFORMAT 22 New listing how to become an overnight success - small-Jin him: Listing for 6 months sales of 10 million Through three years of operation, 21 Jin He has a great success. First half of 2004, we and the people’s livelihood pharmaceutical decision-making levels after several rounds of consultations, he decided to launch a small-Jin - one designed for 3-12 year-old Chinese children in multi-dimensional elements of product, to seize the children’s vitamin market. Scheduled for June 1 Children’s Day, to focus on market, Zhejiang Province, to Hangzhou as a pilot to start integrated marketing communication campaign. Launch a small-Jin Pharmaceutical Co., he is a people’s livelihood and the first step in vitamin multi-branding strategy, we can only succeed, not fail. Through the depth of investigation and research, we will be targeting the small Jin, he ‘more suitable for Chinese children of professional vitamins’ to parents (the buyer) as the main aspirations of the object, taking into account the children’s population (taking persons). Subsequently, in our proposal, the people’s livelihood, nutrition, health, medicine and the Chinese Students Association, to maximize the small-Jin Pharmaceutical Co., he became the people’s livelihood and the Chinese Students Association Nutrition and Health jointly developed products, to obtain the authority of his small-Jin placeholder . June 1st, we started ‘campaign, take this chance, homeopathy, and then rally’ and other four offensive, layer upon layer forward to December 2004, the small Jin, he quickly became a hit a six-month sales of 10 million (this is just the Zhejiang, the provincial market sales). Appearance rally: Xiao Jin hat big action, head start We decided to use an entirely new sort of marketing campaign to open the market gap, and the theme set as ‘small-Jin Xiao Jin his hat-up’, from May 20, the series has published public notice Plane: ‘6 1 day livelihood of small-Jin to report him