Network- the brand into a new era.doc

 PAGE \* MERGEFORMAT 8 Network: the brand into a new era Network into the thousands of families in changing people’s lives, but also a strong stimulus to the brand communication activities. Network, the brand into a new era. Network enables businesses and consumers interact, but also communication between consumers more convenient. Consumers only of operating the keyboard and mouse, you can easily search for information on the network, express views, chat, play games or listen to concerts . the Intel Web site, people can through the forum finds fault with the company’s products, in consultation with the specific economic problems, ahead of the American Express site in their own economic situation described in the supermarkets to buy food before Peapond network, consumers can First check the food prices and nutrition information provided in the General Mills campus space, kids can with the Trix rabbit and Lucky Charms goblin exchange e-mail, if you wish, you can also watch concerts in the Pepsi site. #8226; Benjamin Moore (Benjamin Moore paint is a high-profile brand, the company’s name and logo means quality assurance. Benjamin Moore has been #8226; inherit and carry forward the brand promise. The brand launched its own Web site, the network for the brand provide a broader space for development to another. When Benjamin #8226; Moore’s customers (property owners, builders, designers, project contracts and other providers to access this site, they not only want to see different types of paint and rich color, would like to understanding of their specific purposes: such as which paint for home, office or building for which the paint, their expectations have increased. because the network is the existence of interactive features, visitors have a great enthusiasm to take advantage of this interaction, they do not know unconsciously involved in brand building. Benjamin #8226; Moore also designed a virtual ruler spray paint to prepare accurate estimates of a build