New listing on how to prevent copycat.docVIP

 PAGE \* MERGEFORMAT 9 New listing on how to prevent ‘copycat’ Many enterprises in the new products to market, have all had such experiences, the product is listed, as soon as possible in order to enable consumers to receive their own unique product concept, companies often pay a high investment to develop the market, but the situation once the market opened, not in time to harvest, they will encounter ‘follow the trend of those’ one in the previous boom - the approximate appearance of the product, similar to the product name, the impact of lower prices, making businesses both angry and helpless, finally nurture the market, but was another sit back and enjoy. Matters worse, in many cases, vicious competition, the result is not only not the entire market, a bigger cake, but makes the first entrants leave a heavy heart, from pioneer to become martyrs. In fact, the problem lies in the formation of new companies listing in the whole process often focus only on product innovation, market research, technology, processes and production process of debugging operation, while ignoring those who follow suit to prevent this important part, which gave the latter can be left behind by the machine. Here we have listed the whole process of new products prior to listing and the listing is divided into two stages, after, to discuss how companies respectively in these two phases to build the overall defense system, effectively preventing the entry into follow the trend of the threat posed. Pre-market to build a line of defense - the opportunity to reduce the appearance of those who follow suit The emergence of many to follow suit who is due to enterprises in the new product line of defense before the deployment is not in place making. To the greatest extent possible to eliminate hidden dangers in the intangible, must be initiated prior to build-to-market defense system - to minimize the emergence of opportunities for those who follow suit. 1. Product concept development shou